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Day 4 – How to Write Killer Headlines – The Basics
A headline can make or break a sales letter, website page, newsletter, email, email newsletter, blog post or twitter post. In fact, everything you write should have a killer headline. Headlines are the gatekeeper of an article or ad. If it’s good, people will read …
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Day 3 – Why Two Paracetamol Won’t Resolve Writer’s Block
Many people encounter writer’s block. It’s almost like a sickness. You sit at the computer to write but nothing happens. But unlike other sicknesses, you can’t take a few painkillers and make it go away. The Danger of the Hollywood Effect Don’t you love Hollywood …
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Day 2 – What to Do if Words Don’t Come Easy
Back in 1982, FR David sold 8 million copies of his song ‘Words’. He sang: “Words don’t come easy to me, how can I find the way to make you see I love you, words don’t come easy.” If like Mr David, words don’t come …
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Day 1 – Understanding What your Reader Wants to Read
The first task in the ‘31 days to write better copy‘ is to understand what your reader wants to read. Before you put pen to paper, fingers to keypad, you need to take a detailed look at who your reader is and what they like …
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31 Days to Write Better Copy – The Process
The ‘31 days to write better copy‘ starts 1st October. It’s a challenge to business owners, coaches, entrepreneurs or executives to improve their writing technique. Why ’31 days to write better copy’ I decided to launch the programme on 1st October, as it’s is the …
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31 Days to Write Better Copy – The Topics
Some of the topics which we’ll cover over the next 31 days include the following. How to write quickly and stop procrastinating! Writing copy with a more effective call to action Creating effective headlines How to condense complex issues into tweetable succinct messages whilst maintaining …
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Sign up for the 31 days to write better copy challenge
If you feel that your written or marketing collateral isn’t giving you the results you expected, don’t worry – you are not alone. Many small business owners write adverts, brochures, flyers, websites, blogs, twitter accounts, newsletters or ezines as a matter of course these days. …
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31 days to write better copy
Learn to write better copy – whether it’s your brochures, your website, your blog, your enewsletter, anything that you hand out to your prospects and customers. The 31 day challenge to write better copy starts in two weeks time.. Mark 1 Oct as the date …
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Are your Headlines Sizzling Enough to get your Sales Letters Read?
A headline makes or breaks a sales letter, website page, newsletter, email, email newsletter, blog post or twitter post. This list can go on. I’ve read numerous articles which all say that the headline is the most important part of a sales letter. It’s the …
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Does your literature really help or hinder you?
Promotional material is so important. You really need to get it right. Ask yourself before you print anything – is the promotional material fit for purpose?