Why your Copy is like a pint of Guinness
The Queen & the Duke of Edinburgh resisted the temptation while Barack & Michelle enjoyed it. What is it? Ireland’s most famous export – a pint of the black stuff; …
How to write a press release
There are hundreds of ways in which to market a business. One of the most well-known but feared methods is that of PR – Press Relations. It’s one of the …
What do Jedward & Richard Branson have in common?
They are not boring! Jedward and Richard Branson are not afraid to do something different that cuts through the clutter and gets them recognised. Both are incredibly successful and over …
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Top 5 Books that Every Small Business Owner Should Read
I write a regular article for the All About Business website. It’s a fantastic website, sponsored by the Bank of Ireland with expert contributors from all disciplines. In my latest …
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Even the Irish Blood Transfusion Service is doing it..
Changing their sales copy that is! I just got their regular letter advising me that the blood clinic is coming to my hometown of Drogheda between Sunday, 8th May and …
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Well it wasn't the hottest weekend ever
So much for predictions! On Thursday, I sent a little note to my friends and colleagues on my ezine listings. I said it was predicted to be the hottest weekend …