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Existing customers versus New Customers
I’m just off the phone with a client and I wanted to write to you quickly about something that we discussed. It’s something that I’ve been thinking about recently myself. As you may know, I’m working with clients on ‘Finish Strong’ a programme for finishing 2016 …
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2 Ingredients To Finish Strong in 2016
Finish Strong. That’s my motto when I run. It’s my motto in business. I was going to start this blog with ‘I can’t believe that it’s November already‘ or ‘the year is flying by‘ but there really is no use writing such platitudes. The truth …
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As Whitney sang ‘The Children are our Future’
My Dad always shared with me some wisdom from his Dad. My grandfather believed that if you had education, you could travel the world. So my parents gave all of us the best start in life. I’m a big supporter of education. And education has …
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Denise Fay Chosen to be Speaker at TEDxDrogheda
In September, I was delighted to share that I was one of eight chosen speakers for the Inaugral TEDxDrogheda event. Over 80 people applied so it was an honour to be selected. The TEDx Drogheda took place in the intimate Droichead Arts Centre on the …
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Does your sales letter end with a whimper or go out with a bang?
Does your sales letter end with a purpose, an action or simply say ‘see ya!’. If you’re not getting the results you want from your sales letter but are convinced that your heading grabs your readers attention, then you should look at how you end …
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Changes are afoot with PPC & Twitter
If you’re doing internet marketing (which lets face it, who isn’t), then you need to be aware of two changes that will affect you. Hot off the Press Item 1: Twitter is Changing Twitter is changing. Not from the 140 character as it was suggested …
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The Worst Four Letter Word in Marketing
There is a four letter word that is used quite often in marketing content – whether it’s on a website, poster, presentation or social media tweet. And it generally doesn’t have the effect that you want it to. Back in 2010 when I was researching …
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You don’t sing me love songs…
Neil Diamond once sang “you don’t bring me flowers, you don’t sing me love songs.” Discover more about how Neil Diamond’s song inspired me to write an article about customer relationships. This article is all about how you may be losing money by not concentrating …