Replace Great Intentions with Imperfect Action
We moved to the countryside last year and I love it. As I look out my home office window at rolling hills and fields, not to mention the historic Monasterboice …
Is Copy-writing the Nutmeg of Marketing?
I was making dinner last night and went to the spice cupboard. Nutmeg fell out and covered the floor! While I was clearing up, I remembered a conversation I had …
Email Marketing: Does your copywriting accomplish these 6 key objectives?
I don’t know about you but my inbox fills up pretty quickly with people trying to sell me stuff. Lots of times its a newsletter with 5-10 messages in it; …
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Words matter – some quotes from Dead Poets Society
I surround myself day in, day out with words and messages. Why? Because words matter. Language matters. We’ve all felt the sting and hurt of a word – so words …
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What the Wolf of Wallstreet and Marketing have in Common
A friend of mine and I promised ourselves 180 minutes together to watch The Wolf of Wall-Street since last year. It finally happened on Sunday. I thoroughly enjoyed it (as …
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Understand your Competitor's market space
One of the greatest sources of intelligence for your growing business or growing your business is your competitors and truly seeing what they are doing. Now, let me be clear …