Understand your Competitor's market space
One of the greatest sources of intelligence for your growing business or growing your business is your competitors and truly seeing what they are doing. Now, let me be clear …
Quick Announcement and a Favour…
Hi there, I’m VERY close to finishing my long-awaited 2014 marketing manual and video series. I’ve been working on it for the past several weeks and I’m going to wrap …
How to keep your reader reading…
Last Sunday I was featured in the Sunday Business Post with an article by Elaine O’Regan – Confidence is the key to engaging marketing. Check it out here if you …
Confidence is the key to engaging marketing
I was delighted to open up the Sunday Business Post this Sunday and see an article about marketing and the importance of the writing to your reader. Elaine O’Regan took …
5 steps to writing web copy that sells
This article is a do-it-yourself guide to writing a sales page that sells for you. If you’ve invested in your website, then spend a few minutes on these 5 elements. …
In the Trenches – Copywriting and Marketing Message in Action
Today we’re looking at the Prepay Power.ie sales letter that was delivered by my lovely postman Tony. (Yes, I meet him quite regularly and it’s important to know your postman!). …
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