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It pays to write a book. Here’s why…
3 years on from ’31 days to write better copy’ I was just talking with Krishna De yesterday and she reminded me of the challenge she set me three years ago. On 1st October 2010 when my son was 9 months old, I set out …
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31 days to write better copy wins small business book award
I worked with a great client on a marketing and copywriting strategy session on Friday and went onto twitter when I was stuck on traffic on my way home. As my client work was a day long session, I took the opportunity to use time …
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Small business marketing book nominated
It’s not everyday that you get an email that reads something like this: Your book ‘31 days to write better copy‘ has been nominated for a 2012 Small Business Book Award in the Marketing category. What a great day, eh? I wrote the 31 days …
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31 days to write better copy – Book review on Amazon
I went onto Amazon last week to buy some books and thought I’d take a sneaky peak at my own book – 31 days to write better copy. Can you imagine my surprise when I saw there was a review for my book? Well it …
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International Award for 31 days to write better copy
Monday mornings are usually drab mornings. I find it hard to get into the swing of things after the busy weekend. But this Monday, it was like a Friday! Why? Because I found out that I won an Award for Publication Excellence for the 31 …
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31 ways to write words that win more customers and sales
To celebrate the launch of the ebook, Krishna De interviewed me about ways in which to use words to win. It was great fun and if you missed it, here is the replay: BTW, as I was delayed in sending this replay, I’m extending the …
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31 days to write better copy – coming soon
You’ve asked for it. Now, you’ll get it. At the end of the 31 day challenge, I was asked to create a hardcopy version, a book that you can dip in and out of whenever your writing need arose. Well, the 31 days to write …
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Day 31 – Congratulations & Next Steps
Yippee! We’ve made it. Well done to all of you who took part in the ’31 days to write better copy’ challenge. I really hope that you’ve found it useful and helpful. What’s Next Some of you taking part have asked me what’s next after …
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Day 30 – My Secret Seven Step Writing System
Writing is definitely a task that is so easy to procrastinate on. A thousand and one things have priority over it. Sometimes writing can take so long – there is the writing, the editing, the design, the re-writing. All these tasks mean it goes lower …
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Day 29 – How to Brief a Copy-writer
Okay, so you’ve decided that you don’t have the time or the motivation to write but you need the writing done. That’s a good start. It acknowledges the need to continue on with your content strategy. When you don’t have the time to write yourself, …