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What an Italian Restaurant Reminded me About Selling the Invisible
Last Friday night, I went for a long run with my friend Michelle. Before we even reached it, we could smell it. The smell of garlic wafted out of a little pizzeria and it filled our senses. We both smiled at the time and breathed …
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You don’t sing me love songs…
Years ago, when I was single, there was nothing quite like the excitement of waiting for a phone-call from a guy that I had just met. Do you remember those days? You’d meet a guy (or girl), you’d have a laugh, you’d exchange numbers and …
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Is Copy-writing the Nutmeg of Marketing?
I was making dinner last night and went to the spice cupboard. Nutmeg fell out and covered the floor! While I was clearing up, I remembered a conversation I had over Twitter with TV food and wine guru Tom Doorley about dinner a while ago. …
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Words matter – some quotes from Dead Poets Society
I surround myself day in, day out with words and messages. Why? Because words matter. Language matters. We’ve all felt the sting and hurt of a word – so words matter. And don’t kid yourself. If they matter in your everyday going-about-your-business life, in your …
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What the Wolf of Wallstreet and Marketing have in Common
A friend of mine and I promised ourselves 180 minutes together to watch The Wolf of Wall-Street since last year. It finally happened on Sunday. I thoroughly enjoyed it (as well as all the nibbles during it) but I’m not sure what to think of …
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Tuesday Tips – Marketing & Communication Tips by Denise Fay
Quick & Short Tips on Marketing & Communication Delivered on a Tuesday Tuesday Tips are short snippets of information for small business owners. Little tips on marketing your business and communicating your message that you can use straight away. Get them every Tuesday morning over …
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Does your promotional material really help or hinder you?
I just got a piece of literature through the post from a printing company. And it’s always good to get something in the mail these days rather than the email, isn’t it? I just realised how much promotional material we get through the email but …
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It pays to write a book. Here’s why…
3 years on from ’31 days to write better copy’ I was just talking with Krishna De yesterday and she reminded me of the challenge she set me three years ago. On 1st October 2010 when my son was 9 months old, I set out …
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Use Bullets to Create a Bang with your Content
I’ve just finished reviewing a client’s website and and have suggested some minor (and slightly major) changes to her content. The flow just didn’t quite work through-out the site with no call to action. But the one thing that I noticed with this site and …