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Anyone seen a Green Car Recently?
We were driving home from the in-laws yesterday and decided to play a game with the kids to keep them entertained. No gadgets in the back for us! My husband set the task of finding five green cars. Sounds easy, right? We are on motorways …
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Replace Great Intentions with Imperfect Action
We moved to the countryside last year and I love it. As I look out my home office window at rolling hills and fields, not to mention the historic Monasterboice Round Tower, two phrases keep popping into my mind when I think of 2014: Great …
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What the Wolf of Wallstreet and Marketing have in Common
A friend of mine and I promised ourselves 180 minutes together to watch The Wolf of Wall-Street since last year. It finally happened on Sunday. I thoroughly enjoyed it (as well as all the nibbles during it) but I’m not sure what to think of …
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Rebranding a Town…Drogheda Local Heroes Style
A company’s brand is more than a logo. It’s a story; it’s a process that enables you to stand out from your competition and influence choice. As a marketer, I firmly believe that branding is incredibly important. It is visualised as a logo but is …
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When creating an advert, there’s a lot to learn from Subaru
On a recent trip to the US to see my sister, I watched a bit of TV. I love watching commercials when I’m out of town. It could just be me, but I love to see how companies advertise their products in other countries. And …
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The five business words that impact as much as ‘I do’
Three years ago, I said ‘I do‘ to my fabulous husband Con. It seems like yesterday, or maybe a week ago, not three years ago. I got to thinking this morning about the importance of those two little words and their significance. And lets face …
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C…is for Call to Action
Call to actions are needed on every piece of marketing literature. What ‘call to actions’ do is help the reader take an action after they’ve read your lovely website, blog post, article, flyer or radio advert. It’s often said that the biggest difference between successful …
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It’s Even More Official! Naps are good for you
Back in January 2011, I wrote a newsletter to my subscribers and shared the secret of my creativity. Do you know what it was? Exercise and taking a nap. This is my article archived where I tell you Why Exercise and Napping is Good. But …
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What do Jedward & Richard Branson have in common?
They are not boring! Jedward and Richard Branson are not afraid to do something different that cuts through the clutter and gets them recognised. Both are incredibly successful and over the past year, Jedward have become a household name in Ireland and the UK. John …