Anyone seen a Green Car Recently?
We were driving home from the in-laws yesterday and decided to play a game with the kids to keep them entertained. No gadgets in the back for us! My husband …
Category: Differentiation
Replace Great Intentions with Imperfect Action
We moved to the countryside last year and I love it. As I look out my home office window at rolling hills and fields, not to mention the historic Monasterboice …
What the Wolf of Wallstreet and Marketing have in Common
A friend of mine and I promised ourselves 180 minutes together to watch The Wolf of Wall-Street since last year. It finally happened on Sunday. I thoroughly enjoyed it (as …
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Rebranding a Town…Drogheda Local Heroes Style
A company’s brand is more than a logo. It’s a story; it’s a process that enables you to stand out from your competition and influence choice. As a marketer, I …
When creating an advert, there's a lot to learn from Subaru
On a recent trip to the US to see my sister, I watched a bit of TV. I love watching commercials when I’m out of town. It could just be …
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The five business words that impact as much as 'I do'
Three years ago, I said ‘I do‘ to my fabulous husband Con. It seems like yesterday, or maybe a week ago, not three years ago. I got to thinking this …
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