Three years ago, I said ‘I do‘ to my fabulous husband Con. It seems like yesterday, or maybe a week ago, not three years ago.
I got to thinking this morning about the importance of those two little words and their significance. And lets face it, anyone who is married knows all about their significance!!! How can two little words mean so much? They contain the strongest of emotions – commitment, love, foreverness!
So if two little words can mean so much to us in our personal lives, what words can really impact our business lives?
Words that impact our business life
As business owners or executives, we each have the same issues and successes. We each are striving for new customers, keeping the ones we have while keeping our staff happy.
So today, in celebration of my anniversary, I thought I’d give you food for thought on these five little words:
What’s in it for me?*
Because that’s what you were thinking, right? I titled the article ‘The five business words that impact as much as ‘I do”. Much as you want to celebrate my three year anniversary, you wanted to know what path I’m leading you on and where’s the punchline. How, in fact, can this little article help you.
Here’s how:
Many business owners that I talk with, write for and help promote have one characteristic in common – they approach marketing with how they can help a customer. But it’s more beneficial when you turn it around to answer the question, from your customers’ eyes:
What’s in it for me?
You see, we’re all programmed for self-interest and survival. That’s totally fine and totally understandable…it’s almost the caveman mentality. So if you can promote your business, write your copy that answer the question, what’s in it for me?, then you’ll start connecting more with your audience.
I’m pretty sure it’s just a small tweak you have to make in your approach to your marketing and copy.
As business owners or executives, we often get so excited about our product or service and know that it is right for our target audience. What you need to do is to take that excitement and ask and answer the question, ‘what’s in it for me‘ as if you were the customer. Not the seller. Put yourself in the shoes of your reader.
It helps to see it from their point of view rather than yours. Try it – you’ll see a difference. It’s a small psychological one but it can be incredibly powerful. You may not get commitment today but you’ll be on the right road for building trust, which ultimately creates sales.
PS Get five more words that persuade HERE.
*’What’s‘ is a contraction and for the purpose of the article is considered one word
