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What stops you from marketing your business?
It’s Monday morning and I was reading an email from a client yesterday. He hadn’t been doing much marketing and then he kept giving me excuses as to why not. I was reading it, thinking you don’t have to give excuses – just get to …
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It’s Even More Official! Naps are good for you
Back in January 2011, I wrote a newsletter to my subscribers and shared the secret of my creativity. Do you know what it was? Exercise and taking a nap. This is my article archived where I tell you Why Exercise and Napping is Good. But …
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Friday Five – 5 words that persuade in your communications
I got so excited about the launch of the book – 31 days to write better copy – last week that I forgot to put this out on Friday. But hey, it’s only Tuesday! And these words have no time-limit. On day 27, I talk …
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Why your Copy is like a pint of Guinness
The Queen & the Duke of Edinburgh resisted the temptation while Barack & Michelle enjoyed it. What is it? Ireland’s most famous export – a pint of the black stuff; the most recognised Irish drink bar none – a pint of Guinness. When I watched …
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How to write a press release
There are hundreds of ways in which to market a business. One of the most well-known but feared methods is that of PR – Press Relations. It’s one of the best ways to get in front of a large target market but when I mention …
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Are you an absent blogger? It’s time to start again.
It’s been absolutely ages since I sat down to write a blog. Between client work, teaching marketing, correcting assignments, March and half of April has just flown by. I haven’t had a chance to blog and every day, I kept saying to myself – ” …
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Day 29 – How to Brief a Copy-writer
Okay, so you’ve decided that you don’t have the time or the motivation to write but you need the writing done. That’s a good start. It acknowledges the need to continue on with your content strategy. When you don’t have the time to write yourself, …
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Day 19 – The Role of Emotion in Copy-writing
Emotion plays a huge part in the buying process. You’ve all heard the saying “My heart says yes but my head says no.” What you need to do as a successful copy-writer is get inside the head of the buyer and encourage them to buy …
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Day 2 – What to Do if Words Don’t Come Easy
Back in 1982, FR David sold 8 million copies of his song ‘Words’. He sang: “Words don’t come easy to me, how can I find the way to make you see I love you, words don’t come easy.” If like Mr David, words don’t come …
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Day 1 – Understanding What your Reader Wants to Read
The first task in the ‘31 days to write better copy‘ is to understand what your reader wants to read. Before you put pen to paper, fingers to keypad, you need to take a detailed look at who your reader is and what they like …