What stops you from marketing your business?
It’s Monday morning and I was reading an email from a client yesterday. He hadn’t been doing much marketing and then he kept giving me excuses as to why not. …
Category: Getting Started with Writing
It's Even More Official! Naps are good for you
Back in January 2011, I wrote a newsletter to my subscribers and shared the secret of my creativity. Do you know what it was? Exercise and taking a nap. This …
Friday Five – 5 words that persuade in your communications
I got so excited about the launch of the book – 31 days to write better copy – last week that I forgot to put this out on Friday. But …
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Why your Copy is like a pint of Guinness
The Queen & the Duke of Edinburgh resisted the temptation while Barack & Michelle enjoyed it. What is it? Ireland’s most famous export – a pint of the black stuff; …
How to write a press release
There are hundreds of ways in which to market a business. One of the most well-known but feared methods is that of PR – Press Relations. It’s one of the …
Are you an absent blogger? It's time to start again.
It’s been absolutely ages since I sat down to write a blog. Between client work, teaching marketing, correcting assignments, March and half of April has just flown by. I haven’t …
Are you an absent blogger? It's time to start again. Read More »