As Noel Gallagher with his New Flying Birds took to the 3Arena recently, I was reminded of the first time that I saw him perform. He was with his brother, …
Do your sales letters create a champagne supernova or make you look back in anger? Read More »
I was delighted to open up the Sunday Business Post this Sunday and see an article about marketing and the importance of the writing to your reader. Elaine O’Regan took …
Email is one of the oldest online marketing tools that exist today. While many businesses focus on newer online tools, such as social media sites, email remains a tried and …
Winning email subject headings from the Obama campaign Read More »
What’s the point of writing a fantastic email when no-one opens it? It’s like owning a shop and watching people walk by your door, day in, day out. It can …
Writing the headline can often cause the best copy-writer a panic attack. It is the gatekeeper of your article and will make the difference between whether it’s read or not, …
Day 5 – How to Write Killer Headlines: 4 Techniques Read More »
A headline can make or break a sales letter, website page, newsletter, email, email newsletter, blog post or twitter post. In fact, everything you write should have a killer headline. …
Day 4 – How to Write Killer Headlines – The Basics Read More »