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The Importance of Colour
If you want to hear this blog post – listen to ‘The importance of colour’ on Audioboo Last week, I was with a client and we were discussing the graphical user interface of one of their products. As with all discussions, we brainstormed about what …
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From Hot Pink Manolos to Black Suede Moccasins
This morning, I walked a mile in size 10 Black Suede Moccasins. I sat through an induction training session for an hour with new recruits. I learned about the importance of customer value and lifetime model and how it should be at the core of …
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7 ways to market your business at no cost
Cash is King. Long live the King. Use the resources you have to hand to promote your business As a marketing communications consultant, I’m out and about talking to businesses like yourself. Some are cutting back on marketing because they believe that they can’t afford …
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Who is your target market?
I started teaching marketing to 18 students last week and it’s great to get back to training. I’ve been busy preparing coursework, case-studies, group work discussions so haven’t had time to blog. But fear not, I’ll blog over the weekend. But what I have reconfirmed …
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Why Every Business Owner Should go Skiing
I spent a wonderful week in the French Alps last week doing a spot of skiing. It was fantastic. The snow itself wasn’t great, a bit icy in places but the clean air, the sunshine, the panorama and the chase down the mountain was breath-taking. …