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What stops you from marketing your business?
It’s Monday morning and I was reading an email from a client yesterday. He hadn’t been doing much marketing and then he kept giving me excuses as to why not. I was reading it, thinking you don’t have to give excuses – just get to …
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After 50 Years, The 4Ps of Marketing Still Work
I’m writing this today after I attended a networking event last night. You know how networking events go, you have your business cards, you go in with the objective of meeting three new people and after that you can leave! (or perhaps that’s just me) …
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Tuesday Tips – Marketing & Communication Tips by Denise Fay
Quick & Short Tips on Marketing & Communication Delivered on a Tuesday Tuesday Tips are short snippets of information for small business owners. Little tips on marketing your business and communicating your message that you can use straight away. Get them every Tuesday morning over …
A real life example of Guerrilla Marketing
It’s not every day that you get to listen to a fantastic guerrilla marketing initiative. But that’s exactly what happened today when I was feeding my gorgeous five week old daughter. Over the airwaves, courtesy of the KC Show on Todayfm, I was reminded of …
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A simple rule for lead generation
As some of you may know, I’m a moderator for the very resourceful website Bizsugar.com. What this means is that I get to read a lot of blogs. I love it. Some blogs pass on some really valuable information and some are a-ha moments for …
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The Importance of Colour
If you want to hear this blog post – listen to ‘The importance of colour’ on Audioboo Last week, I was with a client and we were discussing the graphical user interface of one of their products. As with all discussions, we brainstormed about what …
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From Hot Pink Manolos to Black Suede Moccasins
This morning, I walked a mile in size 10 Black Suede Moccasins. I sat through an induction training session for an hour with new recruits. I learned about the importance of customer value and lifetime model and how it should be at the core of …
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7 ways to market your business at no cost
Cash is King. Long live the King. Use the resources you have to hand to promote your business As a marketing communications consultant, I’m out and about talking to businesses like yourself. Some are cutting back on marketing because they believe that they can’t afford …
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Who is your target market?
I started teaching marketing to 18 students last week and it’s great to get back to training. I’ve been busy preparing coursework, case-studies, group work discussions so haven’t had time to blog. But fear not, I’ll blog over the weekend. But what I have reconfirmed …
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Why Every Business Owner Should go Skiing
I spent a wonderful week in the French Alps last week doing a spot of skiing. It was fantastic. The snow itself wasn’t great, a bit icy in places but the clean air, the sunshine, the panorama and the chase down the mountain was breath-taking. …