Helping Businesses to communicate better using words
to attract more clients, get more sales and create long lasting relationships.
Successful marketing comes down to the words you use. Every marketing method relies on words – advertising, website, social media, networking script, sales calls. The words you choose can make or break a sale.
To be successful in marketing, it comes down to three things – your message, your market and how you communicate using the right words.
I use a three step, inside-out approach which makes marketing easier.
- We focus on your message – what makes you different, why should people buy from you, what are your values
- We focus on your market – who are you targeting, where are they, what do they want to hear
- We match your message to your market using words – what words should you use, what words should you avoid, how to write compelling and engaging text
My goal is that you will always produce promotional, marketing or sales material that is clear, consistent and conveys your message correctly to your market.
If you’re not getting the right customers or are always getting the wrong ones, it’s time to examine (and fix) your marketing message.
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99% of people leave your website within 7 seconds. Get my Crack the Code website review and change that number..Fast.
Every now and again, your copy needs a fresh set of eyes. I do critiques of all types of copy to make sure it’s ready for the ‘publish’ button.
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Teach a person to write and they write for life. Our training courses help business owners, executives, sales & marketing teams and financial staff to communicate better with confidence.
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Writing for you
Writing about yourself or for yourself can be the hardest thing in the world. I’ll write your sales or marketing copy in your ‘voice’ using the right words.
The hardest part of any journey is the first step. Take yours to marketing success with these resources dedicated to helping you write the best marketing material that sells.
Learn from an established copywriter and communicator
Meet Denise Fay. Since starting in a marketing communications role in 1997, she has studied and finessed the art of marketing communication. She specialises in using the written word to influence and to persuade in an authentic way.
She sees so many business owners produce material that ultimately ends in the bin and wants to help.
Every day, we are all subjected to over 1,000 pieces of promotional material…and it’s getting higher. How do you make sure your information is read and more importantly, acted upon?
Sales or marketing promotional material needs the same dedication as hiring and training your top sales people.
Denise Tips from the Blog
It was too wet and too windy to go running outside so I decided to hit the treadmill. I was playing around with the channels and found Field of Dreams on Film 4. Well, it was brilliant. I hadn’t seen it in years. It was …
I did a little video to share with you my thoughts about TEDx Drogheda. Right now, TEDx Drogheda is looking for new speakers for this year’s TEDx. As a speaker from last year, I loved the entire experience. It was nerve-wrecking knowing if my written …
Last Friday night, I went for a long run with my friend Michelle. Before we even reached it, we could smell it. The smell of garlic wafted out of a little pizzeria and it filled our senses. We both smiled at the time and breathed …
Hello there and welcome to another Friday Five – 5 quick tips on marketing, communications and copywriting for professional service enterpreneurs and organisations. Today I want to talk to you about The Worst Number in Marketing. These five little words pack a punch. What is …
Yesterday I was thinking about the topic of Friday Five and it was staring me in the face all the time. My little booklet – Transform your Words into Influential Marketing Material. In it, I give you 5 steps to stop sales slipping through your …
If you have read or listened to any of my content, you will hear me say that it’s not just the first sale that’s important. It’s the next one and the next one and the next one after that again. I’m a marketer who believes …
It was mid-term for us last week. This meant Luke, who is 7 was off school. Now, I’m going to share something personal. (Don’t judge me!) On the weekend, we have crunchy nut cornflakes! They are a weekend treat. So on Monday, Luke asked me for …