I worked with a great client on a marketing and copywriting strategy session on Friday and went onto twitter when I was stuck on traffic on my way home. As …
31 days to write better copy wins small business book award Read More »
The term ‘buzzwords’ incorporates many concepts & words. Yes, it most certainly incorporates the buzzwords that we all yawn at and those that we play the Buzzword Bingo game in …
Changing their sales copy that is! I just got their regular letter advising me that the blood clinic is coming to my hometown of Drogheda between Sunday, 8th May and …
Even the Irish Blood Transfusion Service is doing it.. Read More »
It’s Christmas. I just love Christmas, I’ve always loved Christmas. The Christmas tree, the decorations, the lights, the countdown to Christmas Day, meeting friends. Not to mention choosing presents that …
A couple of weeks ago, I was having a chat over twitter with the TV food and wine guru Tom Doorley about dinner. He was editing a recipe and alas, …
Many people encounter writer’s block. It’s almost like a sickness. You sit at the computer to write but nothing happens. But unlike other sicknesses, you can’t take a few painkillers …
Day 3 – Why Two Paracetamol Won't Resolve Writer's Block Read More »