31 Days to Write Better Copy

copywriting book for business owners and executives

Attention business owners and executives!

Take 31 days and I’ll teach you to engage, connect, relate to your customers and ultimately sell to your leads

From the Desk of Denise Fay

Pull up a chair and let me ask you a few questions. Throughout 2015, would you like to:

  • attract more customers
  • get a better return on your promotional material
  • relate to your reader just like you do in person
  • reach out and tell more people about your business
  • differentiate yourself from your competition, in fact, blow away your competition
  • build trust and credibility

If you answered yes to any of the above questions, then you need marketing. Marketing is the cornerstone of every business success story. And your story should be no different.

One way to transform your marketing is to take a different approach to your written material. We are bombarded with over 300 pieces of marketing literature every day. Some of this exposure is incredibly successful while others is less so. The secret behind the success? The way in which it’s written.

Introducing the concept of ‘copy’

Copy is promotional or sales content that describes what you do. As you can only be in one place at one time, your copy represents you.

Good copy engages your reader to read more and persuades them to take an action. You need to keep your reader hooked on your words rather than moving away. Your copy and your words make the difference.

Your very own team of Sales Reps

Think of your marketing literature or collateral as your very own team of sales representatives. It can walk through any door, bypass the PA and land on the desk of your decision maker and start a conversation.

Whatever you use – brochures, flyers, newsletters, ezines, website, direct mail pieces, blogs, articles in newspapers – it’s your sales representative. It should replicate you. But in my experience, written marketing material doesn’t do justice to your product or service.

It’s time to tell the world about you!

You know you do a great job with your service. You know that your product out-performs your competitor. You owe it to all the people that need your product or service to write better copy and communicate better.

It’s time to get good at copywriting

The secret of great marketing is copywriting. The secret of copywriting is using word and phrases that work. These words and phrases are applicable to all businesses.

Toni Robbins once said if you do what you’ve always done, then you’ll get the same results.” If your marketing and promotional materials (flyers, brochures, websites) aren’t working, you need a change of approach.

With this ebook, you’ll learn how to persuade your audience to buy from you. Most business owners or executives weren’t taught to write content that motivates others or influences them.

Now, you’ve got the opportunity to persuade your audience to buy from you. The  31 days to write better copy workbook teaches you this priceless skill to build a relationship with prospects, which leads to sales, which in turn brings more sales.

Learn this priceless skill

I’ve decided to share this information because I want to see business owners show your true selves on paper. I’m passionate about what I do – helping people grow better businesses through great marketing.

I know you’re passionate about what you do, so it’s time to tell everyone all about you – on paper. With the 31 days, you can learn my skills and apply them yourself – immediately. You can learn this priceless skill yourself and get the opportunity to persuade your audience to buy from you.

These days, with so much uncertainty, business owners like yourself need better content on their website or hard copy materials. You too can only be in one place at a time, that’s why your content needs to truly represent you and build that relationship with potential clients. Don’t leave money on the table with poorly written content.

I want business owners to do well. As a business owner myself, I know how tough it is out there. I know credibility builds trust which builds loyalty. Writing good copy deepens the relationship between you and your target audience.

Now is the time to learn to write good copy

You’re busy, I know that. Give me 31 days and I’ll turn you into a copywriting genius. I’ll guide you through the process – from getting started to hitting the ‘publish’ button.

You have two ways to get a copy of this easy to follow book:

1. If you want an instant download, get the ebook with two special bonuses

2. If you want a physical, hard-copy, then buy the glossy-covered book. 

1. Get the ebook instantly with two special bonuses:

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2. Get the hard-copy book delivered to your door:

Visit our Amazon store with 2 day delivery HERE

What you REALLY get

Over the 31 days, you’ll get a truly great understanding of what your reader wants to know and how to write to persuade your reader.

The copywriting secrets are all yours. No mystery or mystique. You’ll learn

Time to take Action

Copywriting is all about action. You can read as much as you want about it, but you sitting on your laurels won’t achieve anything. With the 31 days, there are exercises and homework to put into practice what you’ve learned each day.

By the end of the 31 days, you will know everything you need to write your own winning sales copy. Your passion for your business coupled with the right word combination will make your marketing material stand out from the crowd.

Bye, bye competition. Hello clients.

This is a practical, no-nonsense guide that will work for your business. You’ll learn what I learned over the past 13 years as a marketer and copywriter. You’ll follow the system that I use everytime I write for a client.

This product will help your business. And I’m offering it to you NOW.

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Be the difference between you and your competition

Buy the book and take ACTION. Focus on your copy. not the graphics or the colour of your materials. People read content, they buy from content – they don’t buy from your logo.

Your investment

Buying this book is an investment. It will make you money. Your content will be read 24 hours a day, by readers all over the world. If your copy is written persuasively and in an engaging manner, it will work.

I’ve scheduled the 31 Days so that you can roll up your sleeves and get going straightaway. You will make changes to your content by Day 2…guaranteed.

For the very reasonable price, you’re getting hundreds of dollars or euros worth of advice:

Here’s what you’ll get for $19.95,

Don’t just take my word for it

Take a look at what others have found when they read the ’31 days to write better copy’:

I have found the ‘31 days to write better copy’ Challenge to be an invaluable resource to help my business improve all aspects of communication.

The daily guides, written clearly and concisely by Denise Fay for business owners, have been a great resource of tips and guidelines on what makes good copy and pitfalls to avoid.

I have adopted many of the techniques which have helped me to improve my press releases and get them published, enabled me to generate new business with more concise emails to prospects and write more clearly when promoting my business services.

Over the last 10 years I have spent a great deal of time and money investing in my team’s IT skills, but as with so many business owners, hardly any time in improving the quality of our written communications. Denise Fay’s ‘31 days Challenge’ has been a fantastic resource to help me to promote my business services and get my message out there.

Thank you for a great business resource Denise.
Arthur Evans
AWE Consultancy


The ’31 days to write better copy’ inspires me to write. I find writing about myself or my business difficult…and I know I’m not alone. This book helps me to avoid procrastination and makes writing marketing information easy to approach.

In particular, I love the editing checklist. If for no other reason, buy the book for the editing checklist. It makes you focus on what you’ve written and stops you from sending out information that your customer just won’t read.

Paula Mee

Nutrition Consultant
Paula Mee Nutritional Consultancy

Make 2013 your best year yet

Don’t just say it. Do it. Believe it. Be it – make 2011 your best year. And take the first step with getting great at copywriting.

To your success,


P.S. If you’re not getting the return you want from your promotional literature, it’s time to change. Don’t wait any longer. This book will help you change and get the result you want.


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