This is the second episode in a 6 part mini-series about the ACE Model.
I’ve been in marketing for over 20 years and I believe there are three main phases in marketing – client attraction, client conversion and client engagement. At any point in the customer journey, you are in one of those phases.
This episode dives deep into the second phase – client conversion.
This is the section that you move your prospect from being attracted to you to getting to know you more and then buying from you. It’s a massive phase.
In this episode we talk about client conversion using the written word. Words are more prevalent now than they ever were and it’s important you use them effectively and persuasively to convert your prospect into a client.
Grab a pen and paper, this is jam-packed with ideas for you as you embark on client attraction.
If you’ve any questions, that you’d like answered in upcoming episodes, about marketing and mindset, then head email me at denisefay at achievemarketing.ie.
You are invited to join The Achievers Club Podcast Community over at our facebook page too.
Tag me on social. I’d love to hear how you’re achieving.
Remember, I don’t mind if you’re going one mile an hour or 100 miles an hour, just keep the marketing momentum going. Then come join the conversation –
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