Marketing is the cornerstone of any successful business – it really is the foundation upon which you base your business on.
But marketing is HUGE, nine little letters that pack a massive punch for every business.
In this episode, I introduce you to the philosophy of marketing and the definition that I’ve been using since I taught marketing several years ago.
This podcast continues the series on the FAY WAY to Marketing.
As marketing is a foundational cornerstone of any business, we’re comparing marketing to building a house.
Just as a house needs strong foundations, a business needs a solid marketing strategy to survive and thrive. A strategy that will stand the test of time and the winds of change.
In this podcast, we talk about the foundations of a business being similar to the foundations of a house…
- Understanding your target audience is like surveying the land
- Defining your YOU Factor is like laying the foundation
- Developing the words you use is like framing the house
- Creating your attraction plan is adding walls and a roof
- Measuring and analysing results, yield what you’ve built is like inspecting the house.
Just as a house needs strong foundations, a business needs a solid marketing strategy to survive and thrive.
A strategy that will stand the test of time and the winds of change.
And winds of change are sure to happen in every business – guaranteed!
As always, I finish with a few practical, actionable steps.
This is a good one to get you thinking about your own foundations – what’s working and what isn’t…what would happen if winds of change blew around your business in the short term? Long term?
Take a listen and then come join the conversation.
You’re invited to join The Achievers Club Community on Facebook. Come and join us.
Get in touch using any of the social channels..whichever you prefer:
• Denise Fay on Instagram. (I’m usually on this one!)
• Denise Fay on Facebook.
• Denise Fay on Linkedin
• Denise’s personal website
• Denise’s company website
P.S. I’d appreciate a review. If you loved this podcast, then please write a review so more business owners can discover my unique style of marketing.
Thank you,
Denise
