Marketing is the cornerstone of any successful business – it really is the foundation upon which you base your business on.
But marketing is HUGE, nine little letters that pack a massive punch for every business.
In this episode, I introduce you to the philosophy of marketing and the definition that I’ve been using since I taught marketing several years ago.
This podcast continues the series on the FAY WAY to Marketing.
As marketing is a foundational cornerstone of any business, we’re comparing marketing to building a house.
Just as a house needs strong foundations, a business needs a solid marketing strategy to survive and thrive. A strategy that will stand the test of time and the winds of change.
In this podcast, we talk about the foundations of a business being similar to the foundations of a house…
- Understanding your target audience is like surveying the land
- Defining your YOU Factor is like laying the foundation
- Developing the words you use is like framing the house
- Creating your attraction plan is adding walls and a roof
- Measuring and analysing results, yield what you’ve built is like inspecting the house.
Just as a house needs strong foundations, a business needs a solid marketing strategy to survive and thrive.
A strategy that will stand the test of time and the winds of change.
And winds of change are sure to happen in every business – guaranteed!
As always, I finish with a few practical, actionable steps.
This is a good one to get you thinking about your own foundations – what’s working and what isn’t…what would happen if winds of change blew around your business in the short term? Long term?
Take a listen and then come join the conversation.
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Get in touch using any of the social channels..whichever you prefer:
• Denise Fay on Instagram. (I’m usually on this one!)
• Denise Fay on Facebook.
• Denise Fay on Linkedin
• Denise’s personal website
• Denise’s company website
P.S. I’d appreciate a review. If you loved this podcast, then please write a review so more business owners can discover my unique style of marketing.