How to be a better business writer
Pick up any marketing book and you’ll read chapters on marketing strategy, pricing strategy, distribution strategy, product management and communication. Yet none of the books discuss how to communicate when …
Pick up any marketing book and you’ll read chapters on marketing strategy, pricing strategy, distribution strategy, product management and communication. Yet none of the books discuss how to communicate when …
As you know, good communication is at the heart of what I do. I want businesses to relate more and engage with their prospects and customers. Today, I want to …
When business writing, the word ‘staff’ is regularly used to describe employees, personnel and team. ‘Staff’ is generally considered a singular word as it’s a collective and therefore takes the …
Business Writing Tuesday Tip: Using the word 'Staff'. Read More »
Three years ago, I said ‘I do‘ to my fabulous husband Con. It seems like yesterday, or maybe a week ago, not three years ago. I got to thinking this …
The five business words that impact as much as 'I do' Read More »
Call to actions are needed on every piece of marketing literature. What ‘call to actions’ do is help the reader take an action after they’ve read your lovely website, blog …
This morning, I walked a mile in size 10 Black Suede Moccasins. I sat through an induction training session for an hour with new recruits. I learned about the importance …