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Write to Wow your Audience – Get 7 steps to Write Winning Copy
If you’re in Dun Laoighaire-Rathdown on 11th October, then head to the Radisson Blu, Stillorgan Road. I’ll be addressing the members of the DLR County Enterprise Board START Network. START is their new network for Start-ups and Early Stage Enterprises. The title of the Talk …
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How to be a better business writer
Pick up any marketing book and you’ll read chapters on marketing strategy, pricing strategy, distribution strategy, product management and communication. Yet none of the books discuss how to communicate when writing. With the advent of the Internet, communication has become instant and with it, there …
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How can we change this cold-call email?
As you know, good communication is at the heart of what I do. I want businesses to relate more and engage with their prospects and customers. Today, I want to talk to you about relating to prospects. I received this email yesterday and I put …
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The five business words that impact as much as ‘I do’
Three years ago, I said ‘I do‘ to my fabulous husband Con. It seems like yesterday, or maybe a week ago, not three years ago. I got to thinking this morning about the importance of those two little words and their significance. And lets face …
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Why your Copy is like a pint of Guinness
The Queen & the Duke of Edinburgh resisted the temptation while Barack & Michelle enjoyed it. What is it? Ireland’s most famous export – a pint of the black stuff; the most recognised Irish drink bar none – a pint of Guinness. When I watched …
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Top 5 Books that Every Small Business Owner Should Read
I write a regular article for the All About Business website. It’s a fantastic website, sponsored by the Bank of Ireland with expert contributors from all disciplines. In my latest post, I recommend 5 books that every small business owner should read. I found picking …
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Even the Irish Blood Transfusion Service is doing it..
Changing their sales copy that is! I just got their regular letter advising me that the blood clinic is coming to my hometown of Drogheda between Sunday, 8th May and Wednesday 11th May. This time, however, I noticed that instead of the usual plea for …
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Well it wasn’t the hottest weekend ever
So much for predictions! On Thursday, I sent a little note to my friends and colleagues on my ezine listings. I said it was predicted to be the hottest weekend of the year. Well, it didn’t quite work out like that (even if we did …
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How to use content when building brand essence
For anyone who saw the Gorilla play the drums to Phil Collins’ “In the Air Tonight” back in 2007, you’ll understand the idea of brand essence. Just take a minute to experience the beauty of the ad: The idea behind brand essence is to take …
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Remove ‘Should’ from your vocabulary NOW
As the new year is upon us, I continue to hear people setting new resolutions. Change is afoot and hope is palpable. It’s a great time of year. On the flip side, I’ve started to hear that dreaded word Should in conversation. “I should have …