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The Worst Four Letter Word in Marketing
There is a four letter word that is used quite often in marketing content – whether it’s on a website, poster, presentation or social media tweet. And it generally doesn’t have the effect that you want it to. Back in 2010 when I was researching …
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Words matter – some quotes from Dead Poets Society
I surround myself day in, day out with words and messages. Why? Because words matter. Language matters. We’ve all felt the sting and hurt of a word – so words matter. And don’t kid yourself. If they matter in your everyday going-about-your-business life, in your …
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How to keep your reader reading…
Last Sunday I was featured in the Sunday Business Post with an article by Elaine O’Regan – Confidence is the key to engaging marketing. Check it out here if you get the chance. Anyway, since then I’ve had quite a few new people go to …
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Business Writing Tuesday Tip: Using the word ‘Staff’.
When business writing, the word ‘staff’ is regularly used to describe employees, personnel and team. ‘Staff’ is generally considered a singular word as it’s a collective and therefore takes the singular version of the verb; think a cake rather than slices of cake. However, if …
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The five business words that impact as much as ‘I do’
Three years ago, I said ‘I do‘ to my fabulous husband Con. It seems like yesterday, or maybe a week ago, not three years ago. I got to thinking this morning about the importance of those two little words and their significance. And lets face …
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The Banned List of Clichés
I am a bit late in my reading but I found this classic article, written in June, from John Rentoul of The Independent. He has decided to rage a war against the over-use of cliches. As John is a Political writer, the clichés are really …
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Remove ‘Should’ from your vocabulary NOW
As the new year is upon us, I continue to hear people setting new resolutions. Change is afoot and hope is palpable. It’s a great time of year. On the flip side, I’ve started to hear that dreaded word Should in conversation. “I should have …