The Hidden Power of Words in Marketing
Since the recession of 2009-2012, I have loved words. When I got phone call after phone call back in January 2009 cancelling marketing contrats, I was left wondering what I’ll …
Category: words
The Worst Four Letter Word in Marketing
There is a four letter word that is used quite often in marketing content – whether it’s on a website, poster, presentation or social media tweet. And it generally doesn’t …
Words matter – some quotes from Dead Poets Society
I surround myself day in, day out with words and messages. Why? Because words matter. Language matters. We’ve all felt the sting and hurt of a word – so words …
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How to keep your reader reading…
Last Sunday I was featured in the Sunday Business Post with an article by Elaine O’Regan – Confidence is the key to engaging marketing. Check it out here if you …
Business Writing Tuesday Tip: Using the word 'Staff'.
When business writing, the word ‘staff’ is regularly used to describe employees, personnel and team. ‘Staff’ is generally considered a singular word as it’s a collective and therefore takes the …
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The five business words that impact as much as 'I do'
Three years ago, I said ‘I do‘ to my fabulous husband Con. It seems like yesterday, or maybe a week ago, not three years ago. I got to thinking this …
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