Helping Businesses to communicate better using words
to attract more clients, get more sales and create long lasting relationships.
Successful marketing comes down to the words you use. Every marketing method relies on words – advertising, website, social media, networking script, sales calls. The words you choose can make or break a sale.
To be successful in marketing, it comes down to three things – your message, your market and how you communicate using the right words.
I use a three step, inside-out approach which makes marketing easier.
- We focus on your message – what makes you different, why should people buy from you, what are your values
- We focus on your market – who are you targeting, where are they, what do they want to hear
- We match your message to your market using words – what words should you use, what words should you avoid, how to write compelling and engaging text
My goal is that you will always produce promotional, marketing or sales material that is clear, consistent and conveys your message correctly to your market.
If you’re not getting the right customers or are always getting the wrong ones, it’s time to examine (and fix) your marketing message.
Learn more →
99% of people leave your website within 7 seconds. Get my Crack the Code website review and change that number..Fast.
Every now and again, your copy needs a fresh set of eyes. I do critiques of all types of copy to make sure it’s ready for the ‘publish’ button.
Learn more →
Teach a person to write and they write for life. Our training courses help business owners, executives, sales & marketing teams and financial staff to communicate better with confidence.
Learn more →
Writing for you
Writing about yourself or for yourself can be the hardest thing in the world. I’ll write your sales or marketing copy in your ‘voice’ using the right words.
The hardest part of any journey is the first step. Take yours to marketing success with these resources dedicated to helping you write the best marketing material that sells.
Learn from an established copywriter and communicator
Meet Denise Fay. Since starting in a marketing communications role in 1997, she has studied and finessed the art of marketing communication. She specialises in using the written word to influence and to persuade in an authentic way.
She sees so many business owners produce material that ultimately ends in the bin and wants to help.
Every day, we are all subjected to over 1,000 pieces of promotional material…and it’s getting higher. How do you make sure your information is read and more importantly, acted upon?
Sales or marketing promotional material needs the same dedication as hiring and training your top sales people.
Denise Tips from the Blog
I’ve just finished reviewing a client’s website and and have suggested some minor (and slightly major) changes to her content. The flow just didn’t quite work through-out the site with no call to action. But the one thing that I noticed with this site and …
I had the pleasure of being involved in DojoCon 2013 as a member of the core team. I was asked to do communications and PR so in between feeding Isabel (who is now 4 months old!), I got to work on promoting the mentor conference …
I’ve been involved with helping the organising team of DojoCon2013, the international conference for CoderDojo mentors. I’m leading the communications team and we’ve been busy bees over the last couple of weeks. A video came across the desk and I thought it was super. Here’s …
Email is one of the oldest online marketing tools that exist today. While many businesses focus on newer online tools, such as social media sites, email remains a tried and tested method. As long as you have permission to email, you can build on this …
I’m involved with the PR for the Global Coderdojo conference to be held in Slane Castle on 11 & 12 April 2013. Today, we did the photoshoot to launch the conference so expect to hear more about that later in the week. I did a …
It’s not every day that you get to listen to a fantastic guerrilla marketing initiative. But that’s exactly what happened today when I was feeding my gorgeous five week old daughter. Over the airwaves, courtesy of the KC Show on Todayfm, I was reminded of …
I LOVE the Superbowl for one reason. The adverts or the commercials, whichever way you describe them. At an average cost of $4million per 30 seconds, they are simply fantastic. They are brand advertising at their super dooper best. Some adverts go down in history …
Recent research released by Strategy Analytics shows that there are now 1,000 million smartphones in the world. The number of smartphones in use increased by around 330 million from the third quarter of 2011 and by 79 million from the second quarter of this year. …
I saw this chart yesterday and wanted to share it with you. I often get asked about conversion rates – what’s good, what isn’t; what’s expected and what isn’t. Marketing Sherpa compiled this chart and no matter what your industry, you’ll find it useful. The …