Helping Businesses to communicate better using words
to attract more clients, get more sales and create long lasting relationships.
Successful marketing comes down to the words you use. Every marketing method relies on words – advertising, website, social media, networking script, sales calls. The words you choose can make or break a sale.
To be successful in marketing, it comes down to three things – your message, your market and how you communicate using the right words.
I use a three step, inside-out approach which makes marketing easier.
- We focus on your message – what makes you different, why should people buy from you, what are your values
- We focus on your market – who are you targeting, where are they, what do they want to hear
- We match your message to your market using words – what words should you use, what words should you avoid, how to write compelling and engaging text
My goal is that you will always produce promotional, marketing or sales material that is clear, consistent and conveys your message correctly to your market.
Discover more..
Marketing Message
If you’re not getting the right customers or are always getting the wrong ones, it’s time to examine (and fix) your marketing message.
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Website Review
99% of people leave your website within 7 seconds. Get my Crack the Code website review and change that number..Fast.
Copy Critique
Every now and again, your copy needs a fresh set of eyes. I do critiques of all types of copy to make sure it’s ready for the ‘publish’ button.
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Training
Teach a person to write and they write for life. Our training courses help business owners, executives, sales & marketing teams and financial staff to communicate better with confidence.
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Writing for you
Writing about yourself or for yourself can be the hardest thing in the world. I’ll write your sales or marketing copy in your ‘voice’ using the right words.
Getting Started
The hardest part of any journey is the first step. Take yours to marketing success with these resources dedicated to helping you write the best marketing material that sells.
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Learn from an established copywriter and communicator
Meet Denise Fay. Since starting in a marketing communications role in 1997, she has studied and finessed the art of marketing communication. She specialises in using the written word to influence and to persuade in an authentic way.
She sees so many business owners produce material that ultimately ends in the bin and wants to help.
Every day, we are all subjected to over 1,000 pieces of promotional material…and it’s getting higher. How do you make sure your information is read and more importantly, acted upon?
Sales or marketing promotional material needs the same dedication as hiring and training your top sales people.
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Denise Tips from the Blog
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Local Heroes – A Town Fights Back
Over the past number of weeks, the people of my hometown of Drogheda have come together to work together to make our town brilliant once more. Drogheda was chosen as a town in crisis that wants to fight back – and undergo an economic regeneration. …
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When creating an advert, there’s a lot to learn from Subaru
On a recent trip to the US to see my sister, I watched a bit of TV. I love watching commercials when I’m out of town. It could just be me, but I love to see how companies advertise their products in other countries. And …
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Write to Wow your Audience – Get 7 steps to Write Winning Copy
If you’re in Dun Laoighaire-Rathdown on 11th October, then head to the Radisson Blu, Stillorgan Road. I’ll be addressing the members of the DLR County Enterprise Board START Network. START is their new network for Start-ups and Early Stage Enterprises. The title of the Talk …
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Presidential Hopefuls: Who are you Connecting with?
After watching the Late Late show the other night, not one of the seven candidates convinced me that they should get my vote. Last night on the Vincent Browne Show, it was no different. They aren’t really engaging, are they? When they were on the …
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31 days to write better copy – Book review on Amazon
I went onto Amazon last week to buy some books and thought I’d take a sneaky peak at my own book – 31 days to write better copy. Can you imagine my surprise when I saw there was a review for my book? Well it …
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How to be a better business writer
Pick up any marketing book and you’ll read chapters on marketing strategy, pricing strategy, distribution strategy, product management and communication. Yet none of the books discuss how to communicate when writing. With the advent of the Internet, communication has become instant and with it, there …
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How can we change this cold-call email?
As you know, good communication is at the heart of what I do. I want businesses to relate more and engage with their prospects and customers. Today, I want to talk to you about relating to prospects. I received this email yesterday and I put …
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Business Writing Tuesday Tip: Using the word ‘Staff’.
When business writing, the word ‘staff’ is regularly used to describe employees, personnel and team. ‘Staff’ is generally considered a singular word as it’s a collective and therefore takes the singular version of the verb; think a cake rather than slices of cake. However, if …
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The five business words that impact as much as ‘I do’
Three years ago, I said ‘I do‘ to my fabulous husband Con. It seems like yesterday, or maybe a week ago, not three years ago. I got to thinking this morning about the importance of those two little words and their significance. And lets face …
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C…is for Call to Action
Call to actions are needed on every piece of marketing literature. What ‘call to actions’ do is help the reader take an action after they’ve read your lovely website, blog post, article, flyer or radio advert. It’s often said that the biggest difference between successful …