The Importance of Colour
If you want to hear this blog post – listen to ‘The importance of colour’ on Audioboo Last week, I was with a client and we were discussing the graphical …
If you want to hear this blog post – listen to ‘The importance of colour’ on Audioboo Last week, I was with a client and we were discussing the graphical …
A company’s brand is more than a logo. It’s a story; it’s a process that enables you to stand out from your competition and influence choice. As a marketer, I …
After watching the Late Late show the other night, not one of the seven candidates convinced me that they should get my vote. Last night on the Vincent Browne Show, …
Presidential Hopefuls: Who are you Connecting with? Read More »
Pick up any marketing book and you’ll read chapters on marketing strategy, pricing strategy, distribution strategy, product management and communication. Yet none of the books discuss how to communicate when …
As you know, good communication is at the heart of what I do. I want businesses to relate more and engage with their prospects and customers. Today, I want to …
There I was reading the Sunday Times this past Sunday drinking a cup of coffee when I saw this piece of news. As a marketing communications consultant who has used …