Pick up any marketing book and you’ll read chapters on marketing strategy, pricing strategy, distribution strategy, product management and communication.
Yet none of the books discuss how to communicate when writing. With the advent of the Internet, communication has become instant and with it, there is a need to communicate more and more with the written word.
As business owners, we are writing more and more to promote our businesses, whether it’s email, blog posts or website, facebook or twitter updates. That’s not taking into account traditional marketing techniques of adverts, newsletters and flyers.
All in all, what it means is that the more technologically aware we become, we need to hone our writing skills.
The good thing, however, is that business writing is a skill that can be taught or learned. I work with business owners and I see it every day; if you grasp the basics and make continual improvements, you will notice that writing becomes easier.
Get five steps to make you a better business writer
(my latest article on All About Business hub dedicated to helping SMEs)
