Your headline decides whether anything you write gets read… or ignored. It can make or break a sales letter, website page, newsletter, email, blog post or twitter post. I’ve read …
How to Write Headlines That Make People Stop and Read Read More »
I worked with a great client on a marketing and copywriting strategy session on Friday and went onto twitter when I was stuck on traffic on my way home. As …
31 days to write better copy wins small business book award Read More »
The term ‘buzzwords’ incorporates many concepts & words. Yes, it most certainly incorporates the buzzwords that we all yawn at and those that we play the Buzzword Bingo game in …
Changing their sales copy that is! I just got their regular letter advising me that the blood clinic is coming to my hometown of Drogheda between Sunday, 8th May and …
Even the Irish Blood Transfusion Service is doing it.. Read More »
Okay, so you’ve decided that you don’t have the time or the motivation to write but you need the writing done. That’s a good start. It acknowledges the need to …
I often get asked about the magic words to use when writing copy. Magic formulas don’t exist. They don’t exist in real life, they don’t exist in copy-writing. There is …