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3 Easy Ways to Get Good Referrals
It was once said to me that everyone knows at least 300 people. So asking one person for a referral means you’re taping into their network of 300 people. When I first set up my business in 2006, I used networking and referrals to grow …
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A Simple Strategy for Professional Services
I read a lot about what works in marketing. I’m a bit of nerd for the reading and studying but it’s all for my client’s benefit. And today, instead of talking about resolutions or goal setting that we didn’t do, I wanted to start the year …
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5 Ways to Immunise your Business from World Affairs
What a few weeks we’ve had. What a few months. First we had Brexit, now we have a new President-elect in the US. I thought I’d wait a few days, let the dust settle and write a post that helps you immunise yourself from world affairs. …
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Changes are afoot with PPC & Twitter
If you’re doing internet marketing (which lets face it, who isn’t), then you need to be aware of two changes that will affect you. Hot off the Press Item 1: Twitter is Changing Twitter is changing. Not from the 140 character as it was suggested …
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The Worst Four Letter Word in Marketing
There is a four letter word that is used quite often in marketing content – whether it’s on a website, poster, presentation or social media tweet. And it generally doesn’t have the effect that you want it to. Back in 2010 when I was researching …
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3 No Cost Marketing Tips to Use Straightaway
Getting customers is as complicated or easy as you wish. Some businesses panic and advertise anywhere and everywhere with no great plan or logic. This can be avoided if a business owner simply takes a deep breath and looks at the resources that they have …
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What the Wolf of Wallstreet and Marketing have in Common
A friend of mine and I promised ourselves 180 minutes together to watch The Wolf of Wall-Street since last year. It finally happened on Sunday. I thoroughly enjoyed it (as well as all the nibbles during it) but I’m not sure what to think of …
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Understand your Competitor’s market space
One of the greatest sources of intelligence for your growing business or growing your business is your competitors and truly seeing what they are doing. Now, let me be clear from the outset. If your competitor is doing X, you don’t have to do X …