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The Worst Four Letter Word in Marketing
There is a four letter word that is used quite often in marketing content – whether it’s on a website, poster, presentation or social media tweet. And it generally doesn’t have the effect that you want it to. Back in 2010 when I was researching …
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3 No Cost Marketing Tips to Use Straightaway
Getting customers is as complicated or easy as you wish. Some businesses panic and advertise anywhere and everywhere with no great plan or logic. This can be avoided if a business owner simply takes a deep breath and looks at the resources that they have …
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What the Wolf of Wallstreet and Marketing have in Common
A friend of mine and I promised ourselves 180 minutes together to watch The Wolf of Wall-Street since last year. It finally happened on Sunday. I thoroughly enjoyed it (as well as all the nibbles during it) but I’m not sure what to think of …
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Understand your Competitor’s market space
One of the greatest sources of intelligence for your growing business or growing your business is your competitors and truly seeing what they are doing. Now, let me be clear from the outset. If your competitor is doing X, you don’t have to do X …
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What stops you from marketing your business?
It’s Monday morning and I was reading an email from a client yesterday. He hadn’t been doing much marketing and then he kept giving me excuses as to why not. I was reading it, thinking you don’t have to give excuses – just get to …
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After 50 Years, The 4Ps of Marketing Still Work
I’m writing this today after I attended a networking event last night. You know how networking events go, you have your business cards, you go in with the objective of meeting three new people and after that you can leave! (or perhaps that’s just me) …
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Tuesday Tips – Marketing & Communication Tips by Denise Fay
Quick & Short Tips on Marketing & Communication Delivered on a Tuesday Tuesday Tips are short snippets of information for small business owners. Little tips on marketing your business and communicating your message that you can use straight away. Get them every Tuesday morning over …