Day 9 – How to Write a Successful Bulleted List

Because of our style of glance-reading, bulleted lists are very popular. They help emphasise a point and allow ...
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Day 7 – The Science of Paragraph Writing

A paragraph is a group of sentences that develop an idea. It can also be part of an ...
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Day 6 – Another 4 Ways to Write Killer Headlines

Today I'm continuing with the topic of headlines. I want you to know the basics and have 8 ...
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Day 5 – How to Write Killer Headlines: 4 Techniques

Writing the headline can often cause the best copy-writer a panic attack. It is the gatekeeper of your ...
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Day 4 – How to Write Killer Headlines – The Basics

A headline can make or break a sales letter, website page, newsletter, email, email newsletter, blog post or ...
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Day 3 – Why Two Paracetamol Won't Resolve Writer's Block

Many people encounter writer's block. It's almost like a sickness. You sit at the computer to write but ...
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Day 2 – What to Do if Words Don't Come Easy

Back in 1982, FR David sold 8 million copies of his song 'Words'. He sang: "Words don't come ...
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Day 1 – Understanding What your Reader Wants to Read

The first task in the '31 days to write better copy' is to understand what your reader wants ...
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31 Days to Write Better Copy – The Process

The '31 days to write better copy' starts 1st October. It's a challenge to business owners, coaches, entrepreneurs ...
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