Topics I Write and Speak About

Much of my work focuses on supporting SMEs navigate marketing more effectively, especially now as AI becomes part of everyday business.

On this blog, you'll find practical insights and straight-talking advice on...

  • AI and marketing strategy for SMEs,
  • Why AI content often sounds generic (and how to fix it),
  • How businesses can stand out in crowded and competitive markets,
  • Marketing messaging and copywriting that actually connects,
  • Attracting the right clients through clear positioning and visibility strategies,
  • Building a marketing system that works for your business (not someone else's)
  • Creating communities of loyal customers and raving fans.

If something here resonates with you, feel free to reach out. I'm always open to a good conversation about marketing - especially the kind that moves things forward.

📩 denisefay@achievemarketing.ie

Day 14 – Forget diamonds. Editing is the writers best friend

Forget diamonds. Editing is the writers best friend. At the beginning of this series, I spoke about getting ...
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Day 13 – Use Sub-Headings to Break up Your Text

Sub-headings serve an important purpose. They allow readers to skim an article and get an overall impression for ...
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Day 12 – Use Literary Devices to Make your Copy Engaging

There are a number of literary devices that you have to hand to make your copy more engaging. ...
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Day 11 – A Rough Guide to Punctuation

Punctuation is a great way to clarify your message and add a voice to it. It breaks up ...
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Day 10 – Getting to Grips with Sentence Structure

At the heart of everything you write is a sentence. Yet it often gets neglected when a person ...
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Day 9 – How to Write a Successful Bulleted List

Because of our style of glance-reading, bulleted lists are very popular. They help emphasise a point and allow ...
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Day 7 – The Science of Paragraph Writing

A paragraph is a group of sentences that develop an idea. It can also be part of an ...
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Day 6 – Another 4 Ways to Write Killer Headlines

Today I'm continuing with the topic of headlines. I want you to know the basics and have 8 ...
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Day 5 – How to Write Killer Headlines: 4 Techniques

Writing the headline can often cause the best copy-writer a panic attack. It is the gatekeeper of your ...
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