Day 4 – How to Write Killer Headlines – The Basics
A headline can make or break a sales letter, website page, newsletter, email, email newsletter, blog post or ...
Read More Topics I Write and Speak About
Much of my work focuses on supporting SMEs navigate marketing more effectively, especially now as AI becomes part of everyday business.
On this blog, you'll find practical insights and straight-talking advice on...
- AI and marketing strategy for SMEs,
- Why AI content often sounds generic (and how to fix it),
- How businesses can stand out in crowded and competitive markets,
- Marketing messaging and copywriting that actually connects,
- Attracting the right clients through clear positioning and visibility strategies,
- Building a marketing system that works for your business (not someone else's)
- Creating communities of loyal customers and raving fans.
If something here resonates with you, feel free to reach out. I'm always open to a good conversation about marketing - especially the kind that moves things forward.
Day 3 – Why Two Paracetamol Won't Resolve Writer's Block
Many people encounter writer's block. It's almost like a sickness. You sit at the computer to write but ...
Read More Day 2 – What to Do if Words Don't Come Easy
Back in 1982, FR David sold 8 million copies of his song 'Words'. He sang: "Words don't come ...
Read More Day 1 – Understanding What your Reader Wants to Read
The first task in the '31 days to write better copy' is to understand what your reader wants ...
Read More 31 Days to Write Better Copy – The Process
The '31 days to write better copy' starts 1st October. It's a challenge to business owners, coaches, entrepreneurs ...
Read More 31 Days to Write Better Copy – The Topics
Some of the topics which we'll cover over the next 31 days include the following. How to write ...
Read More Sign up for the 31 days to write better copy challenge
If you feel that your written or marketing collateral isn't giving you the results you expected, don't worry ...
Read More 31 days to write better copy
Learn to write better copy - whether it's your brochures, your website, your blog, your enewsletter, anything that ...
Read More Does your literature really help or hinder you?
Just got a piece of literature through the post from a printing company. It's always good to get ...
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