Day 23 – Content is King on the Internet
The Internet is called the superhighway for a reason. It is full of information and content. You can ...
Read More Topics I Write and Speak About
Much of my work focuses on supporting SMEs navigate marketing more effectively, especially now as AI becomes part of everyday business.
On this blog, you'll find practical insights and straight-talking advice on...
- AI and marketing strategy for SMEs,
- Why AI content often sounds generic (and how to fix it),
- How businesses can stand out in crowded and competitive markets,
- Marketing messaging and copywriting that actually connects,
- Attracting the right clients through clear positioning and visibility strategies,
- Building a marketing system that works for your business (not someone else's)
- Creating communities of loyal customers and raving fans.
If something here resonates with you, feel free to reach out. I'm always open to a good conversation about marketing - especially the kind that moves things forward.
Day 22 – Writing Effective Email Subject Lines
What's the point of writing a fantastic email when no-one opens it? It's like owning a shop and ...
Read More Day 21 – Email Etiquette: The Do's and Don'ts of Emailing
We each receive hundreds of emails a week. It has become the communication method of choice for many ...
Read More Day 20 – Features & Benefits – What's your Take?
It's the age old marketing dilemma. Which elements of your business do you promote? The features, the benefits ...
Read More Day 19 – The Role of Emotion in Copy-writing
Emotion plays a huge part in the buying process. You've all heard the saying "My heart says yes ...
Read More Day 18 – How to Use Call to Action in your Sales Literature
A call to action is the term to get your reader to do something after reading your letter. ...
Read More Day 17 – Why you should include a PS Statement
The PS or post-script is often said to be the second most important part of the sales letter ...
Read More Day 16 – Writing Styles, They are a Changing
I got this text recently from a beautician: "O4U. Gr8 offer 2day. B1,G1F all manicures. CMB 01 1234567" ...
Read More Day 15 – Be Careful with your Choice of Language
The words you choose within your written promotional material matter. Those words inform the reader, not only about ...
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