Day 16 – Writing Styles, They are a Changing

I got this text recently from a beautician: "O4U. Gr8 offer 2day. B1,G1F all manicures. CMB 01 1234567" ...
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Day 15 – Be Careful with your Choice of Language

The words you choose within your written promotional material matter. Those words inform the reader, not only about ...
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Day 14 – Forget diamonds. Editing is the writers best friend

Forget diamonds. Editing is the writers best friend. At the beginning of this series, I spoke about getting ...
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Day 13 – Use Sub-Headings to Break up Your Text

Sub-headings serve an important purpose. They allow readers to skim an article and get an overall impression for ...
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Day 12 – Use Literary Devices to Make your Copy Engaging

There are a number of literary devices that you have to hand to make your copy more engaging. ...
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Day 11 – A Rough Guide to Punctuation

Punctuation is a great way to clarify your message and add a voice to it. It breaks up ...
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Day 10 – Getting to Grips with Sentence Structure

At the heart of everything you write is a sentence. Yet it often gets neglected when a person ...
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Day 9 – How to Write a Successful Bulleted List

Because of our style of glance-reading, bulleted lists are very popular. They help emphasise a point and allow ...
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Day 7 – The Science of Paragraph Writing

A paragraph is a group of sentences that develop an idea. It can also be part of an ...
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