Day 29 – How to Brief a Copy-writer

Okay, so you've decided that you don't have the time or the motivation to write but you need ...
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Day 28 – A Rough Guide to Grammar

Grammar is one of the hardest things to get right when you're writing an academic paper or a ...
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Day 27 – The Magic Formula of Copy-Writing

I often get asked about the magic words to use when writing copy. Magic formulas don't exist. They ...
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Day 26 – 9 Steps to Writing a Successful Sales Script

When I was creating the curriculum for this programme, the subject of sales scripts cropped up. I was ...
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Day 25 – Elements of a Content Strategy

For the past 24 days, I've talked about understanding your audience, writing structured sentences, breaking up your copy ...
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Day 24 – Measuring Copy Effectiveness

I know what it's like. You spend hours researching your target market to find out what exactly they ...
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Day 23 – Content is King on the Internet

The Internet is called the superhighway for a reason. It is full of information and content. You can ...
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Day 22 – Writing Effective Email Subject Lines

What's the point of writing a fantastic email when no-one opens it? It's like owning a shop and ...
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Day 21 – Email Etiquette: The Do's and Don'ts of Emailing

We each receive hundreds of emails a week. It has become the communication method of choice for many ...
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