I often get asked about the magic words to use when writing copy. Magic formulas don't exist. They ...

When I was creating the curriculum for this programme, the subject of sales scripts cropped up. I was ...

For the past 24 days, I've talked about understanding your audience, writing structured sentences, breaking up your copy ...

I know what it's like. You spend hours researching your target market to find out what exactly they ...

The Internet is called the superhighway for a reason. It is full of information and content. You can ...

What's the point of writing a fantastic email when no-one opens it? It's like owning a shop and ...

We each receive hundreds of emails a week. It has become the communication method of choice for many ...

It's the age old marketing dilemma. Which elements of your business do you promote? The features, the benefits ...

Emotion plays a huge part in the buying process. You've all heard the saying "My heart says yes ...