Existing customers versus New Customers
Iām just off the phone with a client and I wanted to write to you quickly about something ...
Read More Topics I Write and Speak About
Much of my work focuses on supporting SMEs navigate marketing more effectively, especially now as AI becomes part of everyday business.
On this blog, you'll find practical insights and straight-talking advice on...
- AI and marketing strategy for SMEs,
- Why AI content often sounds generic (and how to fix it),
- How businesses can stand out in crowded and competitive markets,
- Marketing messaging and copywriting that actually connects,
- Attracting the right clients through clear positioning and visibility strategies,
- Building a marketing system that works for your business (not someone else's)
- Creating communities of loyal customers and raving fans.
If something here resonates with you, feel free to reach out. I'm always open to a good conversation about marketing - especially the kind that moves things forward.
2 Ingredients To Finish Strong in 2016
Finish Strong. That's my motto when I run. It's my motto in business. I was going to start ...
Read More Denise Fay Chosen to be Speaker at TEDxDrogheda
In September, I was delighted to share that I was one of eight chosen speakers for the Inaugral ...
Read More Does your sales letter end with a whimper or go out with a bang?
Does your sales letter end with a purpose, an action or simply say 'see ya!'. If you're not ...
Read More Changes are afoot with PPC & Twitter
If you're doing internet marketing (which lets face it, who isn't), then you need to be aware of ...
Read More The Worst Four Letter Word in Marketing
There is a four letter word that is used quite often in marketing content ā whether it's on ...
Read More What Business Owners Can Learn from Election 2016
So here in Ireland, we're still reeling from the recent election. There is no majority party to run ...
Read More Think Results not Process when Marketing
I'll let you into a secret. I have a treadmill at home. It's really for those days that ...
Read More Start Doing (not just Planning) 2016
Lets be having you 2016. Lets Do not just Plan 2016 I've discovered something in 2015 that I ...
Read More