In the Trenches – Copywriting and Marketing Message in Action
Today we're looking at the Prepay Power.ie sales letter that was delivered by my lovely postman Tony. (Yes, ...
Read More 3 No Cost Ways to Market Your Business
When it comes to marketing your business or getting more customers, in uncertain times, some businesses panic and ...
Read More 5 Tweeting Formulas to Get More Engagement
5 Tweeting Formulas to Get More Engagement is this week's Friday Five. Have a listen or read about ...
Read More Friday Five – 5 Tips on the Art & Science of your Copy
Today's Friday Five is all about 5 tips on the art & science of your body copy. I ...
Read More 3 Must-Haves when Creating a Successful Call to Action
There is an acronym in sales that is really important. It's practically the first lesson when you pick ...
Read More Friday Five – 5 ways to get your customer to open their wallet and buy your product
This week's Friday Five is 5 Ways to get your customer to open up their wallet. Or another ...
Read More 5 Insider Tips to Transform your Marketing Material – Friday Five
I got such feedback when I republished Friday Five just before Christmas that I decided to bring it ...
Read More What stops you from marketing your business?
It's Monday morning and I was reading an email from a client yesterday. He hadn't been doing much ...
Read More After 50 Years, The 4Ps of Marketing Still Work
I'm writing this today after I attended a networking event last night. You know how networking events go, ...
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