Do your sales letters create a champagne supernova or make you look back in anger?
As Noel Gallagher with his New Flying Birds took to the 3Arena recently, I was reminded of the ...
Read More Number one marketing tip that is both effective and profitable?
I've just been asked by a reporter "what is your #1 marketing tip that is both effective and ...
Read More Replace Great Intentions with Imperfect Action
We moved to the countryside last year and I love it. As I look out my home office ...
Read More Is Copy-writing the Nutmeg of Marketing?
I was making dinner last night and went to the spice cupboard. Nutmeg fell out and covered the ...
Read More Email Marketing: Does your copywriting accomplish these 6 key objectives?
I don't know about you but my inbox fills up pretty quickly with people trying to sell me ...
Read More Words matter – some quotes from Dead Poets Society
Words matter - we just have to decide what impact our words make. I surround myself day in, ...
Read More What the Wolf of Wallstreet and Marketing have in Common
A friend of mine and I promised ourselves 180 minutes together to watch The Wolf of Wall-Street since ...
Read More Understand your Competitor's market space
One of the greatest sources of intelligence for your growing business or growing your business is your competitors ...
Read More Quick Announcement and a Favour…
Hi there, I'm VERY close to finishing my long-awaited 2014 marketing manual and video series. I've been working ...
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