5 steps to writing web copy that sells

This article is a do-it-yourself guide to writing a sales page that sells for you. If you've invested ...
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In the Trenches – Copywriting and Marketing Message in Action

Today we're looking at the Prepay Power.ie sales letter that was delivered by my lovely postman Tony. (Yes, ...
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3 No Cost Ways to Market Your Business

When it comes to marketing your business or getting more customers, in uncertain times, some businesses panic and ...
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5 Tweeting Formulas to Get More Engagement

5 Tweeting Formulas to Get More Engagement is this week's Friday Five. Have a listen or read about ...
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Friday Five – 5 Tips on the Art & Science of your Copy

Today's Friday Five is all about 5 tips on the art & science of your body copy. I ...
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3 Must-Haves when Creating a Successful Call to Action

There is an acronym in sales that is really important. It's practically the first lesson when you pick ...
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Friday Five – 5 ways to get your customer to open their wallet and buy your product

This week's Friday Five is 5 Ways to get your customer to open up their wallet. Or another ...
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5 Insider Tips to Transform your Marketing Material – Friday Five

I got such feedback when I republished Friday Five just before Christmas that I decided to bring it ...
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What stops you from marketing your business?

It's Monday morning and I was reading an email from a client yesterday. He hadn't been doing much ...
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