It's the age old marketing dilemma. Which elements of your business do you promote? The features, the benefits ...

Emotion plays a huge part in the buying process. You've all heard the saying "My heart says yes ...

A call to action is the term to get your reader to do something after reading your letter. ...

The PS or post-script is often said to be the second most important part of the sales letter ...

I got this text recently from a beautician: "O4U. Gr8 offer 2day. B1,G1F all manicures. CMB 01 1234567" ...

The words you choose within your written promotional material matter. Those words inform the reader, not only about ...

Forget diamonds. Editing is the writers best friend. At the beginning of this series, I spoke about getting ...

Sub-headings serve an important purpose. They allow readers to skim an article and get an overall impression for ...

There are a number of literary devices that you have to hand to make your copy more engaging. ...