31 days to write better copy wins small business book award
I worked with a great client on a marketing and copywriting strategy session on Friday and went onto ...
Read More Topics I Write and Speak About
Much of my work focuses on supporting SMEs navigate marketing more effectively, especially now as AI becomes part of everyday business.
On this blog, you'll find practical insights and straight-talking advice on...
- AI and marketing strategy for SMEs,
- Why AI content often sounds generic (and how to fix it),
- How businesses can stand out in crowded and competitive markets,
- Marketing messaging and copywriting that actually connects,
- Attracting the right clients through clear positioning and visibility strategies,
- Building a marketing system that works for your business (not someone else's)
- Creating communities of loyal customers and raving fans.
If something here resonates with you, feel free to reach out. I'm always open to a good conversation about marketing - especially the kind that moves things forward.
A Valentine Message to every Man from a Victoria Secret Model
I was so excited for the Superbowl - not for the football but for the adverts. At a ...
Read More Small business marketing book nominated
It's not everyday that you get an email that reads something like this: Your book '31 days to ...
Read More Blogging Session for the Fingal Women in Business Network
I was invited to give a blogging talk to the fantastic Fingal Women in Business Network. This network ...
Read More The Budget, The Economy & A Warning for 2012
My son's favourite song at the moment is 'See Saw, Margery Daw'. And you know what? I feel ...
Read More Is your email address public?
I had an interesting (!) conversation with a guy that I had just met last week. We were ...
Read More Rebranding a Town…Drogheda Local Heroes Style
A company's brand is more than a logo. It's a story; it's a process that enables you to ...
Read More Local Heroes – A Town Fights Back
Over the past number of weeks, the people of my hometown of Drogheda have come together to work ...
Read More When creating an advert, there's a lot to learn from Subaru
On a recent trip to the US to see my sister, I watched a bit of TV. I ...
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