Local Heroes – A Town Fights Back
Over the past number of weeks, the people of my hometown of Drogheda have come together to work ...
Read More When creating an advert, there's a lot to learn from Subaru
On a recent trip to the US to see my sister, I watched a bit of TV. I ...
Read More Write to Wow your Audience – Get 7 steps to Write Winning Copy
If you're in Dun Laoighaire-Rathdown on 11th October, then head to the Radisson Blu, Stillorgan Road. I'll be ...
Read More Presidential Hopefuls: Who are you Connecting with?
After watching the Late Late show the other night, not one of the seven candidates convinced me that ...
Read More 31 days to write better copy – Book review on Amazon
I went onto Amazon last week to buy some books and thought I'd take a sneaky peak at ...
Read More How to be a better business writer
Pick up any marketing book and you'll read chapters on marketing strategy, pricing strategy, distribution strategy, product management ...
Read More How can we change this cold-call email?
As you know, good communication is at the heart of what I do. I want businesses to relate ...
Read More Business Writing Tuesday Tip: Using the word 'Staff'.
When business writing, the word 'staff' is regularly used to describe employees, personnel and team. 'Staff' is generally ...
Read More The five business words that impact as much as 'I do'
Three years ago, I said 'I do' to my fabulous husband Con. It seems like yesterday, or maybe ...
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