Write to Wow your Audience – Get 7 steps to Write Winning Copy
If you're in Dun Laoighaire-Rathdown on 11th October, then head to the Radisson Blu, Stillorgan Road. I'll be ...
Read More Topics I Write and Speak About
Much of my work focuses on supporting SMEs navigate marketing more effectively, especially now as AI becomes part of everyday business.
On this blog, you'll find practical insights and straight-talking advice on...
- AI and marketing strategy for SMEs,
- Why AI content often sounds generic (and how to fix it),
- How businesses can stand out in crowded and competitive markets,
- Marketing messaging and copywriting that actually connects,
- Attracting the right clients through clear positioning and visibility strategies,
- Building a marketing system that works for your business (not someone else's)
- Creating communities of loyal customers and raving fans.
If something here resonates with you, feel free to reach out. I'm always open to a good conversation about marketing - especially the kind that moves things forward.
Presidential Hopefuls: Who are you Connecting with?
After watching the Late Late show the other night, not one of the seven candidates convinced me that ...
Read More 31 days to write better copy – Book review on Amazon
I went onto Amazon last week to buy some books and thought I'd take a sneaky peak at ...
Read More How to be a better business writer
Pick up any marketing book and you'll read chapters on marketing strategy, pricing strategy, distribution strategy, product management ...
Read More How can we change this cold-call email?
As you know, good communication is at the heart of what I do. I want businesses to relate ...
Read More Business Writing Tuesday Tip: Using the word 'Staff'.
When business writing, the word 'staff' is regularly used to describe employees, personnel and team. 'Staff' is generally ...
Read More The five business words that impact as much as 'I do'
Three years ago, I said 'I do' to my fabulous husband Con. It seems like yesterday, or maybe ...
Read More C…is for Call to Action
Call to actions are needed on every piece of marketing literature. What 'call to actions' do is help ...
Read More From Hot Pink Manolos to Black Suede Moccasins
This morning, I walked a mile in size 10 Black Suede Moccasins. I sat through an induction training ...
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